From the course: Running a Photography Business: Pricing Your Work
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Local vs. global
From the course: Running a Photography Business: Pricing Your Work
Local vs. global
- Let's talk a little bit about demographics. Demographics identify who your target audience is. It's the qualities, it's the characteristics of the people you're trying to target. A great example would be a children and portrait photographer that opens up a business in a retirement community. It's the wrong demographics for the community, because except for maybe the holidays there aren't any kids in the community, it's a retirement community. The only reason there are kids there on the holidays is when they come to visit Grandma. So, I want to start by talking about your local demographics versus global. Now, right off the bat if you were looking at the portrait/social category, that's going to be primarily a local community that you're going after, maybe within a 50 to 100 mile radius of where you live in terms of the people that you're going to be targeting for your business. Now, portrait/social is defined as portraiture, children, family, babies, high school seniors, might be…
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