Join Val Head for an in-depth discussion in this video Matching fonts to chunks of text content, part of Responsive Typography Techniques.
…Before you decide what font to use, you need to have an…idea of what job you want it to do in your layout.…This is especially important for web fonts, because the role…you're seeking to fill may also involve some technical requirements.…Most fonts out there were designed to solve…a specific problem, or to satisfy a specific role.…Our job as designers, is to match the job that the typeface was…designed to do to the role we need it to play in our composition.…The first step to determining…what the purpose of a particular chunk of text is, is to determine its main goal.…
For example, is its main goal to be…read comfortably, to grab attention, maybe to help navigate?…Or perhaps something that we want to be easily scannable, to get data out of.…Depending on the answer to that question, you'll…be looking for a very different sort of typeface.…Let's take a look at some of the common…purposes chunks of text tend to have on the web.…Some common compositional chunks we'll see on the web include things like headlines.…
- Deciding between self-hosted and hosted web fonts
- Sizing your type with pixels, ems, and rems
- Applying and choosing a typographic scale
- Creating a font stack
- Maintaining line lengths
- Using media queries to set natural typographic break points
Skill Level Intermediate
1. Comparing and Choosing Web Fonts
2. Establishing Rhythm in Your Typographic System
3. Creating Type Prototype Pages
Establishing the font stack7m 32s
4. Setting Type for Readability Across Screen Sizes
5. Helpful Online Tools and Scripts
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