A user’s eyes tend to focus on the center of the page. Animation is a tool to help focus the user’s attention to a specific task at hand. Rachel discusses how to use animation to draw attention. She also cautions that if too many elements are competing for attention, the user may not know where their focus should be.
- Now, Supplemental Animations, as I mentioned,…they accentuate tasks and states.…Now research has shown that humans…are absolute suckers for movement.…Which makes sense, because it meant life or death…for our ancestors.…So yeah, this was from a research paper in 2010,…where basically the researcher found out that people,…basically their attention is captured…by increasing the animacy of objects.…
Animacy here not being a word you'll find in dictionaries.…But it means to increase the aliveness of an object.…Or how alive it appears to be.…Now humans' attention can be…immediately grabbed by two things.…One of them is color.…And the other is motion.…This goes to reason that if you want someone…to notice something, you should make it…bright and jiggly, right?…Well, our ancestors, they were always on the lookout…for sudden movements, prey and predator.…
So it would make sense that bright colors…indicate poison or food,…and jiggly things equal a lion in the bush,…or something to eat.…But it can also be a great way to get people…
Note: This course was created by Frontend Masters. It was originally released on 09/15/2016. We're pleased to host this training in our library.
- CSS transitions and animations
- Using animation in product design
- Creating a sprite animation with CSS
- Stateful transitions and supplemental animations
- Using developer tools to manipulate animations
- Jump cuts and in-betweening
- Static vs. dynamic animations
- Designing performant animations
Skill Level Intermediate
Design the Web: CSS Animated Rolloverswith Chris Converse29m 42s Beginner
Design the Web: SVG Rollovers with CSSwith Chris Converse23m 43s Beginner
1. CSS Transitions
2. CSS Animations
3. Animation in Design
4. Stateful Animations
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