What is a CRM?

- [Instructor] Well just before we starting working … with Zoho CRM it's important to understand … what CRM is in general, to set a proper foundation … before working with any CRM tool. … So if you're already familiar with CRM and CRM tools … you can probably skip this movie. … Firstly, the acronym CRM stands for … customer relationship management, … and typically refers to any software application, … or tool, that helps you to manage … your customer relationships. … So what exactly does that mean, … managing customer relationships? … From a sales perspective it can mean many things … like inputting and tracking leads, … then checking up on those leads, … converting them, hopefully, to contacts, … and making deals with them. … And if you do you want to track revenue, … both potential and secured revenue, … following up with customers and gathering insights … into your customers and sale cycles. … And it can do a whole lot more as well. … Now the goal of any CRM … is to improve business relationships, …