Convert leads to accounts and contacts

- [Instructor] Well, once you have that lead created here … in Zoho, the hope is always … that it turns into something more. … So, when there is a chance for further negotiations, … a lead can be converted into an account, … contact and even a deal here in Zoho. … Now, most organizations have their own methods … for qualifying leads, but once a lead status … has reached to a certain stage, … We're going to focus on converting a lead here in Zoho … we'll talk deeper into deals a little bit later on. … You can see some of these have activities, different icons … At anytime, we can convert one of these leads to an account … and a contact depending on how much information … I already stored with this lead, like going into it. … so, we'll click the name of the person in the lead … and from here, you're going to notice up here … at the top a Convert button. … So, if this is going to turn into something … like a potential deal we want to convert it, … now keep in mind that when we do convert a lead, …