From the course: Affiliate Marketing: Advertising

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Program elements

Program elements

From the course: Affiliate Marketing: Advertising

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Program elements

- [Narrator] An affiliate's very first glance at your affiliate program should make it clear to them what you're looking for them to drive, how they will get paid, how much will they get paid, and whether there are any additional incentives to motivate their performance. In this video lesson, we will dive into affiliate program's key elements. We will dissect their meanings and the purposes they serve. Most platforms will provide you with an intuitive interface for setting up the key elements of your affiliate program. And while some of the terminology may differ, there are seven key components to every affiliate program. The first is qualifying action. Here you define the results which you want your affiliates to drive, and for which you are willing to compensate them. Examples include an online purchase, a submission of an online form, a newsletter subscription, a free trial sign-up, and much more. The second is your payment model. Examples include paying affiliates for sales…

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