Affiliate surveys show that when they are looking for brands affiliates want to find their affiliate programs on their own. Hence, the importance of passive affiliate recruitment. This video tutorial teaches you how to make your affiliate program easily findable.
- [Narrator] Most avenues of affiliate onboarding…fall into two types, active and passive recruitment.…Active recruitment is when affiliates…are recruited due to your efforts,…while passive is when they are onboarded…because they found you.…In this video, we'll focus on passive affiliate recruitment.…And I will walk you through 10 ways…to get found by affiliates.…Affiliate Benchmarks' 2013 Worldwide Affiliate Survey…revealed the top ways in which affiliates prefer…to find new affiliate programs to join.…
If we look closely at the results,…we will see that affiliate program Info Pages scored 47%,…affiliate Network Websites nearly 45%,…online queries on Search Engines, 33%,…Blogs nearly 30%,…Word of Mouth around 17.5%.…Clearly affiliates preferred to find new affiliate programs…to join by themselves,…or be onboarded through passive recruitment.…
The first way to make your affiliate program…easily findable is affiliate program description.…If you run your affiliate program on a network,…do not rely only on…the network hosted program description page.…
Author
Evgenii "Geno" Prussakov
Released
10/17/2016- Affiliate marketing concepts and compensation models
- Creating marketing collateral
- Writing terms and conditions and a program description
- Announcing the affiliate program
- Recruiting via email
- Using different recruitment methods
- Ensuring compliance
- Communicating with affiliates
- Optimizing the program
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 6s
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1. Affiliate Marketing Basics
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Intro to affiliate marketing3m 42s
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Core concepts2m 47s
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Compensation models4m 21s
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2. Affiliate Program Setup
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Technological solutions3m 35s
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Affiliate program management3m 32s
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Program elements4m 43s
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Locking period3m 18s
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Marketing collateral3m 42s
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Program description3m 7s
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3. Program Launch
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Program announcement3m 23s
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Affiliate recruitment email4m 16s
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4. Affiliate Program Management
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Affiliate activation3m 59s
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Compliance policing4m 53s
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Program optimization3m 41s
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Conclusion
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Video: Affiliate recruitment: Passive