From the course: Affiliate Marketing: Advertising

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Affiliate recruitment: Passive

Affiliate recruitment: Passive

From the course: Affiliate Marketing: Advertising

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Affiliate recruitment: Passive

- [Narrator] Most avenues of affiliate onboarding fall into two types, active and passive recruitment. Active recruitment is when affiliates are recruited due to your efforts, while passive is when they are onboarded because they found you. In this video, we'll focus on passive affiliate recruitment. And I will walk you through 10 ways to get found by affiliates. Affiliate Benchmarks' 2013 Worldwide Affiliate Survey revealed the top ways in which affiliates prefer to find new affiliate programs to join. If we look closely at the results, we will see that affiliate program Info Pages scored 47%, affiliate Network Websites nearly 45%, online queries on Search Engines, 33%, Blogs nearly 30%, Word of Mouth around 17.5%. Clearly affiliates preferred to find new affiliate programs to join by themselves, or be onboarded through passive recruitment. The first way to make your affiliate program easily findable is affiliate program description. If you run your affiliate program on a network, do…

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