From the course: Affiliate Marketing: Advertising

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Affiliate recruitment: Active

Affiliate recruitment: Active

From the course: Affiliate Marketing: Advertising

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Affiliate recruitment: Active

- One of the key responsibilities of an affiliate program manager is affiliate recruitment. After all, how will you grow your affiliate program if there is no sales force promoting your product or service? The two most common types of affiliate recruitment are active and passive. Active recruitment is when prospects sign up because you reached out to them; while passive is when they apply into your affiliate program because they found you. In this video, we will focus on active affiliate recruitment. I'm going to share with you seven strategies for discovering prospective affiliates. And for better memorization, each strategy will start with the letter S. Wouldn't it be amazing if you could find affiliates who are strong in your niche, or better yet, those who drive business to your competitors? There are tools that can help you here. The three that are worth checking out are Publisher Discovery, which is known for documenting more than 1.5 million affiliate websites on more than 300…

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