Join Scott Clear for an in-depth discussion in this video The evolution of design and careers, part of Industrial Design Foundations.
- If I was going to start out my design career today and I looked at all the offerings that are available, I could study what it was, what it is, and where I think it's going, there's a lot of new offerings that are available today that weren't available, say, 10, 20, 30 years ago, but let's talk about where it was. So, I mentioned earlier about the craftsmen that led into the designer solution that evolved in the early 1900s, but what we think about when we see a craftsman, we're also talking about artists and those still exist today.
So, we still have craftsmen today, we still have artists today. It doesn't mean that it went away, it's just another branch came out of it. However, one of the things that comes up with design and industrial design as it relates to this topic is that artists have a unique opportunity where they might not be constrained by time or maybe budget and they get to do things simply 'cause they like to or they want to and then they can continually evolve as long as they want to. That's not a situation that industrial design's privy to.
We're going to have a very limited budget, possibly, maybe a very limited time, and those constraints are what differentiates between a good designer and a bad designer sometimes, so let's say, so what does that mean? If I'm talking about a client and they have a limited time or budget, and they all do to some degree, you have to work within that constraint. If you can work within the constraint and still deliver on the promise of exceeding their expectation, those are the kinds of things that we're looking for in today's designer. Now, unlike the artist, we'll say, well, why is there only two iterations or three iterations? Why can't I get longer or why can't I get more? Can I actually bring in more team members? Well, the answer is usually no.
The way it's usually set up is there's a timeframe for you to create your creative path and then you got to go straight into execution, and so these are some of the things that we're going to have to live with everyday. So, the artist still gets to do what they want to do, the industrial designer have to live with these constraints and challenges when they move forward and it's leading into a lot of other opportunities for us today. So, let's fast forward to today's time and we look at what is the industrial designer today. Well, there is the generalist and they might embody quite a few different things between science, technology, and art, but we're starting to see new things like user interface design.
User interface design is just the design of an interface that's typically digital and so you'll see it on, maybe it's on a mobile app, maybe it's your website or something in between. So, you might find it in your car, you might find it in your home now with IoT type products, so they only focus on just that aspect. Now, you might've heard UI/UX. Now, UX is completely different. They shouldn't really be together.
User interface is really the creative aspect of the interface, the UX is the user experience, and so that designer focuses on how you engage with it, how you use it, this does this because. And sometimes these are not the same person and so that might be a specialized field that you might be looking at. Now, then we have these new fields that are not really on the art side at all. We have things like research design and we have strategy design.
Now, these are growing areas that we're seeing a lot more growth in the front end of the development where people are doing deeper research connecting to psychology and looking at how the psychology aspect then come together with the strategy that is tangible so design can implement the tangible. And so, another growing area are these research and strategies areas. And then, another new and upcoming design area is service design. Service design is all things service, so it could be like a retail experience, it could be a hospitality experience, it could be a shipping experience that you're designing.
And so, with all these new areas and I look back and I go back 30 years and I look at all the things that are offered to me then versus what's offered today, there's a lot of things that we can choose from and I'm really looking forward, also, to what's coming up in the next 10 years.