From the course: Design Foundation 3D: Shape and Form

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Minimalism = Less is more

Minimalism = Less is more

From the course: Design Foundation 3D: Shape and Form

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Minimalism = Less is more

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- This lesson on minimalism is now over. Okay, a better definition would be a design that is exceptionally clean with as few details as possible. This carries over to color, so expect to see a lot of very simple and monochromatic color palettes. The designs can sometimes be a little abstract, but is not mandatory. Starting in the 2D world of painting we have this example of minimalism from Yves Klein. This 1962 work is called I KB 191. The name is actually an acronym for International Klein Blue, a unique shade of ultramarine he created for just his work. If there is not enough going on for your taste, then you will appreciate this fact. In one art show, he had 11 of these identical canvases. In advertising, you can't miss this work for McDonald's. Created by DDB in Australia, they used a series of french fries to announce the launch of Wi-Fi, or "wi-fri" in their stores. A really nice touch is the subtle red gradient background. It centers the composition and draws the eye inward…

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