Join Dave Schultze for an in-depth discussion in this video Minimalism = Less is more, part of Design Foundation 3D: Shape and Form.
- This lesson on minimalism is now over.…Okay, a better definition would be a design that is…exceptionally clean with as few details as possible.…This carries over to color, so expect to see a lot of…very simple and monochromatic color palettes.…The designs can sometimes be a little abstract,…but is not mandatory.…Starting in the 2D world of painting we have this example of…minimalism from Yves Klein.…This 1962 work is called I KB 191.…
The name is actually an acronym for…International Klein Blue, a unique shade of ultramarine…he created for just his work.…If there is not enough going on for…your taste, then you will appreciate this fact.…In one art show, he had 11 of these identical canvases.…In advertising, you can't miss this work for McDonald's.…Created by DDB in Australia, they used a series of…french fries to announce the launch of Wi-Fi, or "wi-fri"…in their stores.…A really nice touch is the subtle red gradient background.…
It centers the composition and draws the eye inward.…I'm loving this ad.…This stainless steel tableware set by David Mellor…
First, see how the same idea can be applied in a smaller 2D scale—like graphics and print, fine art, and advertising. Dave then blows it up in 3D, and showcases examples from product design, furniture, architecture, and urban planning.
Projects and concepts are presented in an engaging and sometimes irreverent manner with images, videos, and personal and professional stories from Dave. Check out this fast-paced tour as it covers topics ranging from grids and axes to designing with humor.
- Design exploration with sketching
- 3D exploration with organic forms
- Grids and axes
- Defining space
- Color and contrast
- Texture and patterns
- Minimalism. Less is more.
- Retro. It's back!