Join Dave Schultze for an in-depth discussion in this video Iconography. Can you picture it?, part of Design Foundation 3D: Shape and Form.
- Iconography can be described as when a design…is visually representative of another object…that can look exactly like what they do…or something else to get your attention.…In interface and UX design,…this is an icon for a typical phone app.…The message is perfectly clear…so there's no need to analyze.…People see it and instantly get it.…The best icons require no text…and can communicate in any language.…The dark side of icon use is the opposite…or lack of clarity.…
It's okay if the icon does not directly relate…to the product or use.…But the icon's design should be simple…to avoid confusion.…This bad example shows what happens when an icon…gets too abstract or complicated.…What is going on?…This tissue dispenser was designed…by Mauricio Affonso for Umbra,…called Casa.…It's a very strong and simple house form.…It communicates this idea, a house,…instantly without many details.…But is there a connection between a house and tissues?…Yes, if you make the tissues represent smoke…from the chimney.…
A-ha, this design is so simple and efficient…
First, see how the same idea can be applied in a smaller 2D scale—like graphics and print, fine art, and advertising. Dave then blows it up in 3D, and showcases examples from product design, furniture, architecture, and urban planning.
Projects and concepts are presented in an engaging and sometimes irreverent manner with images, videos, and personal and professional stories from Dave. Check out this fast-paced tour as it covers topics ranging from grids and axes to designing with humor.
- Design exploration with sketching
- 3D exploration with organic forms
- Grids and axes
- Defining space
- Color and contrast
- Texture and patterns
- Minimalism. Less is more.
- Retro. It's back!