Join Dave Schultze for an in-depth discussion in this video Hierarchy and juxtaposition, part of Design Foundation 3D: Shape and Form.
- Hey, we're here at Emmerson College in glamorous…Hollywood, California.…This is a art and communication school.…And, we've chosen it because there's hierarchy…and juxtaposition everywhere you look.…Now, this building was designed by Morphosis Architects,…also based here in LA.…And, a lot of people ask about the style.…So, it is in the modernist vein,…but it's as far away from modernist minimalism…as you can get.…Some people have labeled it deconstructivist,…so we'll leave it at that.…So, let's define these two terms.…
Hierarchy is the relationship between two forms…with one being more important than the other.…Juxtaposition is more about the interaction,…how close or how far with no regard to importance.…There's a better term I like to use personally,…it's called dialogue.…And that's kind of this non-verbal communication…between elements when they get close.…So as you might imagine, if things are really far apart,…there's no relationship.…Up close, you start to see an interplay…between the shapes and forms.…For product design example, let's check out this…
First, see how the same idea can be applied in a smaller 2D scale—like graphics and print, fine art, and advertising. Dave then blows it up in 3D, and showcases examples from product design, furniture, architecture, and urban planning.
Projects and concepts are presented in an engaging and sometimes irreverent manner with images, videos, and personal and professional stories from Dave. Check out this fast-paced tour as it covers topics ranging from grids and axes to designing with humor.
- Design exploration with sketching
- 3D exploration with organic forms
- Grids and axes
- Defining space
- Color and contrast
- Texture and patterns
- Minimalism. Less is more.
- Retro. It's back!