Join Dave Schultze for an in-depth discussion in this video Grids and axes, part of Design Foundation 3D: Shape and Form.
- A grid is a fantastic organizing tool…and is especially helpful with larger scale projects…in architecture, landscape, and urban design.…An axes is simply a particular grid line or a set…that has been highlighted like for an entry.…Let's start in graphics and print…where the grid is everywhere.…You wouldn't want to read anything…unless the text was organized into some sort of simple grid.…In fact, the more information you have,…the more organized it needs to be.…Layered grids need to be consistent.…A grid that changes from page to page…is confusing and almost always a very bad idea.…
Of course, I have an occasional student…that disagrees on the basis that this is too predictable,…but a grid on your portfolio that keeps changing…will interrupt the flow of the content.…Keep the focus on your words and your work.…In city planning one of the best bad examples,…according to my college…urban planning instructor, is San Francisco.…Many critics point out that much of the…street grid completely ignores the natural topography.…
First, see how the same idea can be applied in a smaller 2D scale—like graphics and print, fine art, and advertising. Dave then blows it up in 3D, and showcases examples from product design, furniture, architecture, and urban planning.
Projects and concepts are presented in an engaging and sometimes irreverent manner with images, videos, and personal and professional stories from Dave. Check out this fast-paced tour as it covers topics ranging from grids and axes to designing with humor.
- Design exploration with sketching
- 3D exploration with organic forms
- Grids and axes
- Defining space
- Color and contrast
- Texture and patterns
- Minimalism. Less is more.
- Retro. It's back!