Join Dave Schultze for an in-depth discussion in this video Celebrate color!, part of Design Foundation 3D: Shape and Form.
- Whenever you talk about color theory,…of course, you have to mention the color wheel.…So let's get it out of the way.…As a design tool,…okay, it is interesting how the three primary colors…occupy a triangular arrangement on opposite sides.…We then have secondary colors halfway in between…each of the three primaries.…The basic idea is that you can develop…complementary color schemes by selecting colors…that maintain certain relationships,…either equally spaced or directly across from each other.…
Now that we've got that covered,…you will probably find it easier and way more fun…to just use a color app or website.…A Google search for color palette or picker…will give you plenty of choices.…They all work in a similar, cool, and interactive way.…Start off with any color or number of colors.…Change anything and you instantly get a whole new scheme.…Your biggest challenge will be figuring out when to stop.…This concludes our theory section,…so I'll now quote the pioneer of color theory and education,…painter and educator Josef Albers.…
First, see how the same idea can be applied in a smaller 2D scale—like graphics and print, fine art, and advertising. Dave then blows it up in 3D, and showcases examples from product design, furniture, architecture, and urban planning.
Projects and concepts are presented in an engaging and sometimes irreverent manner with images, videos, and personal and professional stories from Dave. Check out this fast-paced tour as it covers topics ranging from grids and axes to designing with humor.
- Design exploration with sketching
- 3D exploration with organic forms
- Grids and axes
- Defining space
- Color and contrast
- Texture and patterns
- Minimalism. Less is more.
- Retro. It's back!