Join Brad Batesole for an in-depth discussion in this video Signing up for Google Search Console, part of SEO Tools Fundamentals.
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- The Google Search Console is one of the most important tools you can have in your arsenal. I talk about Google Search Console, formerly Google Webmaster Tools, in almost every one of my courses. It's honestly worth the few minutes it takes to setup. Regardless of your size, this is a fantastic service that helps you review how your site is doing within Google search results. It gives you the insights into how google sees your website, both the good, and the bad, so you can make improvements.
The Search Console tools allow you to see crawlers, remove content that you don't want to see in search results, and to identify if there's any spam or malware issues your site is having. You can also take a look at how your site is doing in search, and what sites are linking to you. Armed with this data, you'll have the ability to improve the experience for both your users, and work, to improve your SEO. It's pretty easy to set up, and you'll start by going to google.com/webmasters.
Here you'll choose the blue Sign in to Search Console button. Now, if you're not already logged into your Google Account, go ahead and do that. It'll ask you when you choose Sign in. You don't need to be using a Google Account associated with the business or site you're adding to Search Console, but it doesn't hurt if you have one set up. If you're not established with a Google Account, simply follow the instructions to setup your first Google Account, and you'll end up on this screen when you're done. Since this is the first time we're using the tool, we'll need to enter in our URL that we want to track using the Search Console.
I'll go ahead and enter that in here in the center of the screen. I'm going to add www.explorecalifornia.org. Now you'll notice that I added http:// before entering the www, and this is particularly important. If your site uses the HTTPS protocol, you'll need to add that in here, as Google will simply add the HTTP protocol, which means it won't track things properly. If you're using both, you'll need to add them as two independent properties and we'll talk more about that later.
In this case, I'm simply going to add it in as I did here, and then choose Add Property. Next, we're going to need to verify that we own this website, and you can do this one of several ways. First, is the Google recommended method, which is to download this HTML file, and you'll simply select the blue HTML verification file link to download that file. And then you'll need to upload that on your server, in the root domain, and then you'll visit the URL to make sure that you can see the text, and then you'll come back and choose Verify here in the bottom left-hand corner.
Now there's some other ways you can do it, and you'll select the Alternate methods tab, here towards the top of the screen, to see these different options. Google's going to offer you these suggestions, you can select the radio button next to each one to see the instructions on how to set that up. So, we can add an HTML tag, we could sign in to our domain name provider, such as GoDaddy, or Bluehost, we can use our Google Analytics account, or even the Google Tag Manager.
Select the option that makes the most sense for you, follow the instructions, and then choose Verify. In the next several movies, I'll be showing you around the interface using an account that's been pulling data for a few months.
Brad Batesole covers must-haves for your SEO toolkit, such as Google's Search Console, PageSpeed Insights, Keyword Planner, and Structured Data Markup Helper, as well as Screaming Frog SEO Spider, SEMrush, and Siteliner. Not just for pros, these tools will help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.
- Configuring Google Search Console
- Evaluating the Google index
- Using PageSpeed Insights
- Leveraging reports from Screaming Frog SEO Spider
- Getting started with the Google Keyword Planner
- Conducting keyword research with SEMrush
- Reviewing duplicate content issues with Siteliner