From the course: Guy Kawasaki on Turning Life Wisdom into Business Success

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The wisdom of telling the truth

The wisdom of telling the truth

From the course: Guy Kawasaki on Turning Life Wisdom into Business Success

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The wisdom of telling the truth

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- Now, this is a wisdom in telling the truth. So one day I'm workin' at my cubicle, Steve Jobs shows up with someone I had never met in my life. And Steve says to me, what do you think of this comedy called Knoware, K-N-O-W-A-R-E? It was a software company, educational software company, knowledge software, chunk-rated to Knoware. Said, well, Steve, it's kind of mediocre company, mediocre product, it doesn't really take advantage of the Macintosh graphics and WYSIWYG and all the cool stuff. It's just two plus two equals four, not strategic for us and he says to me, "Guy, I want to introduce you to the CEO of Knoware." So right after I ripped his company and his product, Steve introduces me to the CEO of the company because he had not told me this was the CEO of the company. If I had known that that was the CEO of the company, I might not have been as harsh, so what's the lesson? Well, the lesson is tell the truth because, well…

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