From the course: Agile Marketing Foundations
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The war room
- Before transitioning into Agile marketing, your typical year probably looks something like this. Once a year, there's a big update to the strategy plan. This probably happens close to the beginning of your new fiscal year. You may experience the unavoidable land grab with your peers for new budget allocations, and everyone is putting their best foot forward. New projects start and stop through the year. But the annual plan really sets the tone. Now, if you've made the transition to Agile marketing, instead of a big annual plan, you're constantly planning, you're constantly acting and validating. You're always improving the productivity of your campaigns. The current state of your marketing may be more like a road trip where you're driving a long distance straight through without any stops, but with Agile marketing you're reaching different destinations every day, seeing the sites and really soaking it in. Making these…
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