From the course: Sales Enablement
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The value sales enablement brings to customers
From the course: Sales Enablement
The value sales enablement brings to customers
- When we think about sales enablement, and the value it has to the sales process, we never really talk about the customer, and what the value sales enablement has for them. But it's an important subject to discuss, especially if you're just getting started on, or if you're struggling with bringing sales enablement into your organization. Integrating sales enablement, no matter its depth of benefits, can be a tough transition. People, especially sales people, can be comfortable with the way they do things, and resistant to change, even change that has real value for them. So while your team may not always embrace sales enablement because you want them to, they will often be more willing if they understand the value sales enablement has for their customers, because every sales professional knows the happier their customers are, the more they will buy, and the more loyal they will be. Understanding the importance of sales…
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