From the course: Guy Kawasaki on Turning Life Wisdom into Business Success

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The truth and letting it all hang out

The truth and letting it all hang out

From the course: Guy Kawasaki on Turning Life Wisdom into Business Success

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The truth and letting it all hang out

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- Towards the end of my second stint at Apple, we're in this meeting with Steve Jobs, old marketing people, and someone from an outside ad agency that created the think different commercials. This is the Albert Einstein, Gandhi, you know commercials. They really were a turning point for Apple. And so this, this agency guy, very famous creative, shows up and shows the think different campaign and we loved it. And he says at the end of the meeting I have two copies of what I just showed you. So I'll give you one Steve, and I'll give one to Guy. And Steve says don't give one to Guy. Now, you understand this is in front of 20 people. So I say to Steve, why Steve? Don't you trust me? And Steve Jobs being the honest guy that he is says yes Guy I do not trust you. And then I said well Steve it's okay because I don't trust you either. And so, how should we look at that story? Well it's a funny story. I truly became a man…

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