From the course: Writing Emails People Want to Read
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
The three most important words
From the course: Writing Emails People Want to Read
The three most important words
- This may be the most important lesson in this whole course. If you really dig into understanding this, you can use it in your emails, of course, but also your social media, your talks, your meetings, even your family communications. It's just three simple words, you, get, because. Simple, right? You, get, because. Break it down with me though. You, who is you? To whom are you speaking? And do they know that you mean specifically to be speaking to them? You, the alumni at Hogwarts. You, my community. You, overworked moms. Identify the you correctly and they will raise their hands and feel involved right away. Get, what do they get specifically? You, the alumni of Hogwarts, get 20% off school sweatshirts. You, my community, get free access to this valuable PDF. You, my overworked moms, get early bird airfares now. Because, why? Why did I get this? You, the alumni, get 25% off school sweatshirts because…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.