From the course: Product Management: Launching Your Product

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The secrets to successful product marketing videos

The secrets to successful product marketing videos

From the course: Product Management: Launching Your Product

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The secrets to successful product marketing videos

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- 72% of customers would rather learn about a product by way of video. Surprised? People find videos way more engaging, memorable, and worthy of sharing, than any other type of digital content out there. But, creating a marketing video can sound difficult and complicated. Whether you're at a startup working with a small budget, outsourcing your videos to a marketing firm, and leverage the video tools available. Let's talk about the rules for a successful viral marketing video, as well as the tools to help create your videos. The first rule of thumb is to get right to the point, and tell a good story. 1/5 of viewers will drop your video after 10 seconds of watching, so make sure your introduction stands out, and the video appeals to your customer's needs and desires. In 2015, the most shared marketing video ad was Google Android's "Friends Furever" video, shared over six million times, it was an adorable video of unlikely animals paired together. From a sheep digging in the dirt with…

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