From the course: Aligning Sales and Marketing

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There is no "and" in sales and marketing

There is no "and" in sales and marketing

From the course: Aligning Sales and Marketing

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There is no "and" in sales and marketing

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- A mentor of mine once said, "Accidents happen in the intersection." Basically, these accidents are happening when people are intersecting with each other. Just imagine driving to work this morning. Think about the major intersection you had to pass today and all the people at this intersection. Does that thought ever really cross your mind? No, of course not. Because if you're like me, you're sipping on your coffee, you're thinking about your two p.m. meeting, and you're singing at the top of your lungs. The truth is, these accidents happen at intersections because some drivers are completely oblivious that they're intersecting with other people. It's a complete lack of awareness. When it comes to the intersection of your sales and marketing teams, the majority of misalignment I've seen stems from a lack of communication. And a lack of communication is nothing more than a lack of awareness. In my experience, sales speaks…

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