From the course: Becoming a Product Manager: A Complete Guide
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The product manager and the data diet
From the course: Becoming a Product Manager: A Complete Guide
The product manager and the data diet
- Hey guys. Welcome back to the course. This lecture, we're going to talk about a concept in product management called the data diet. Now, what do I mean by data diet? Well, what I mean and what I'm getting at is that when you are a product manager or an entrepreneur, you do not make decisions in a vacuum. You also are not going to make product decisions with only one single source of information. Let's say that you wanted to go see a movie. Would you be satisfied in just pulling people over randomly in the street, asking them what they thought of a movie and then basing your decision about whether or not to see it off what they said? Well, no and if you said yes, that's because it's a low-risk maneuver or you have really low standards. Shame on you. Building products compared to going to movies are a little different. Building products are a much bigger risk. When you're building a product, there are no do overs…
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Contents
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What is customer development?6m 9s
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The four types of interviews10m 22s
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Key differences in customer development2m 36s
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Who you should talk to9m 56s
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Find interviewees externally11m 37s
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Find interviewees internally9m 19s
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How to get them to talk9m 19s
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Practice writing emails9m 15s
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How to run a customer interview correctly8m 22s
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Good questions, bad questions7m 6s
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Build user personas off your interviews3m 28s
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Real-world examples of user persona1m 40s
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The product manager and the data diet4m 25s
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