From the course: Practical Creativity for Everyone
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A process for generating better ideas
From the course: Practical Creativity for Everyone
A process for generating better ideas
- [Instructor] Many people think of creativity as an anarchic, unstructured act, but I want to show you that it's actually a process. It can have some anarchy within that but it's a good idea to understand the structure. After looking at how lots of organizations solve problems from NASA, to police forces, to designers, I created a model that brings all of these together, and it's called RIGHT Thinking. RIGHT is a pneumonic that stands for research, insight, generate ideas, hone ideas, and test. Let's expand on them. Imagine that we're trying to deal with unhappy train commuters. We start with research, and that doesn't just mean Googling something. What are the commuters saying? How are they behaving? What do other train companies do? In this case our commuters are complaining about waiting for their trains. Once we've got lots of information we try to find some insights. For this process, an insight is the…
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