From the course: Product Management: Launching Your Product
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The practical guide for a successful product launch plan
From the course: Product Management: Launching Your Product
The practical guide for a successful product launch plan
- A product launch can feel like a maddening exercise in taking on many projects and tasks at once. You have to juggle time, cost, and quality while moving your team forward. To launch your product, you must plan, execute, and iterate along the way. Setting a launch plan will help you keep an eye on each moving piece, readjusting resources and timing if something comes up along the way. It also allows you to have a high-level perspective of performance, helping to share with your team and leadership how the product launch is moving along. In the exercise files, you can download a sample product launch plan Excel file and follow along now or use in the future when creating your timeline. The product launch plan will take the different components of your product launch and allow you to assign tasks to team members, set deadlines for projects, and keep yourself and your team on top of progress. At the top of the sheet, you can fill in your product or company name, as well as a start date…
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