From the course: Creating a Buzz
The power of a buzz
- As we're on the way to helping you create a buzz for your company, I want you to see just how truly powerful a buzz can be. It can help you in so many ways. First, having a real buzz attracts more customers. People have a natural bit of FOMO. And when everyone is talking about something, the latest movie, a hot new restaurant, or even this new incredible device, people want to experience it. If you create a buzz around your brand, you will naturally get more customers. Next, having a strong buzz around your brand unlocks new opportunities. Companies and people will hear about you and feel the buzz. They will then to work together or collaborate because they want to align themselves with your buzz. In turn, the announcement of this new partnership or collaboration strengthens you're already existing buzz. Additionally, having strong buzz can get you earned media. The media loves to cover what is hot and exciting. If you position your company correctly and build a great buzz, the media will be hounding you to share. By being featured, you gain so much more exposure. And in turn, that helps drive new customers, attract better talent, potentially get investor opportunities, and ultimately, it will get you more press. The power of a buzz is enormous. It not only propels your company forward, but it also is a self-fulfilling prophecy. Having a buzz creates and grows more buzz. So there you have it, your goal should be to create the biggest buzz for your company.
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