From the course: Professional Networking and Influence
Join today to access over 22,700 courses taught by industry experts or purchase this course individually.
A personal marketing strategy
From the course: Professional Networking and Influence
A personal marketing strategy
- Creating a personal marketing strategy is not about blowing your own trumpet or about shameless self-promotion, instead it's about creating an environment where people know when to collaborate with you, what interests you. It allows them to involve you with things that suit your focus. The first step is always remembering what the purpose is behind why you're trying to improve your wider exposure. There are many great reasons for going through this process from getting involved in more interesting projects or for your own personal development. However, who you market yourself to will differ depending on the purpose, so you need to define that first. You then need to spend the time understanding your current image and how it differs from the image that you're looking to create. The strategy that you take here may differ as not all stakeholders will see you in the same way. An individual analysis of the relevant…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.