From the course: Getting PR Placements
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Be persistent and work hard to excel
From the course: Getting PR Placements
Be persistent and work hard to excel
- The pitch is almost like an audition. If you think about auditioning for television and I was in television, so I know. You have to audition first. Audition for them, but give them an audition that's going to book. When you send something out, it's got to be perfect, and it's got to make you look like gold. In conclusion, everyone started where you are starting today. I did. I started where you are starting today. So don't think because I've been doing PR for 11 years and Oh my gosh, she just knows what she's doing. Well, yes, I know what I'm doing, but I worked hard at it. I've worked hard to get coverage for clients. The overnight success that you might see from such and such expert is not really an overnight success. They've worked very hard to gain followers, to gain coverage, to get the media, to cover them and the stories that grace the pages of the New York Times or Forbes or Entrepreneur Online. For them, it…
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