The lead (and how to nail it)

- A while back I worked with a woman … who was applying to be a special events manager … at a large zoo. … A zoo she'd loved going to since she was a little girl. … It was also a zoo she'd grown up … right next door to. … We wanted the hiring manager to know right away … that she was applying for this job … not only because she had the skills … but because she couldn't imagine a better place to work. … Our lead went something like this, … growing up with the Cincinnati Zoo literally … in my backyard, I spent countless hours … watching out my front window waiting for a peacock … to fly over the zoo fence and land on my dad's car. … He was absolutely not a fan, … but I was just mesmerized by these beautiful creatures … in my own yard. … It was similar to the joy I felt … when my family attended a big exhibit opening … or a special event at the zoo. … I'm Mary Smith, an experienced event planner … with a lifelong love of the Cincinnati Zoo. … I'd be proud to serve as your next … special events coordinator, …