From the course: Becoming a Product Manager: A Complete Guide

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The last three criteria for understanding competitors

The last three criteria for understanding competitors

From the course: Becoming a Product Manager: A Complete Guide

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The last three criteria for understanding competitors

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- Hey guys, welcome back to the course. So let's round out the rest of the five criteria that we need to focus on as product managers. Now, the third criteria is design. Now be aware of your competitors ability or inability to make products that are aesthetically pleasing or beautiful. Now it sounds right shallow, but in general, people are more inclined to use products that are well thought out and well designed. How many things do you use simply because it's easy to use and maybe it's pretty, and I'm sure you guys in your head have figured out the next example. Again, it's going to be Apple. Apple's a great example because they are so focused on design and usability that they are a threat to virtually any market they enter. Now they are especially threatening to markets that use design and usability as a key differentiator. Is Apple going to enter in the toaster market, probably not, but you just saw what they did to the…

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