From the course: Advanced Persuasive Selling: Persuading Different Personality Types
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The intersection of persuasion and sales
From the course: Advanced Persuasive Selling: Persuading Different Personality Types
The intersection of persuasion and sales
- Do you agree with the following statement? Much of your sales success depends on your ability to get people to say yes to you. I know it's true because I've seen it play out over the course of my 30 plus years in business. When you understand how to persuade people, you'll be much more effective when it comes to sales. But what is ethical persuasion, and why is it so important for salespeople? Persuasion is more than convincing someone you're right or changing their mind. It's ultimately about changing their behavior. Aristotle, the famous Greek philosopher, put it best when he said, "Persuasion is the art "of getting someone to do something "they wouldn't ordinarily do if you didn't ask." For example, when it comes to selling, after you've made a proposal, do you want the prospective client to say, that's interesting, let me think about it, or that looks good, how do we get started? I'm sure you want them asking how to…
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