From the course: Advanced Persuasive Selling: Persuading Different Personality Types
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The intersection of influence and personality
From the course: Advanced Persuasive Selling: Persuading Different Personality Types
The intersection of influence and personality
- Have you ever felt like a number, just another customer in a sales situation? I have, and the last thing I want to do is buy from someone who doesn't treat me like an individual. You feel this way when you get a memorized sales pitch from a salesperson who cares more about making a sale than meeting your needs. But it doesn't have to be like that when you're selling if you understand people and you know the best influence approaches depending on personality types. When I talk about personality styles, the focus is on the person you're communicating with. You have to adapt to customers and meet them where they are. The more you speak their language, the better your chances to make the sale. Sales is fast-paced, so you need simple tools you can use quickly. With that in mind, my approach looks at four different personality types. I use the acronym DEAL to make it easy and memorable. In sales, you deal with people, and…
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