From the course: Doing Good to Build a Profitable Business
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The ingredients of a positive culture
From the course: Doing Good to Build a Profitable Business
The ingredients of a positive culture
- Your organization's culture consists of people, the work they do, the policies that guide your day-to-day, and the way they deal with the ups and downs that will invariably happen. But what are the key ingredients of a good and positive culture? They are purpose, leadership, appreciation, and opportunity. It's natural for us to have a longing to connect to something bigger than ourselves. Your company's purpose can be a part of your personal purpose and should affect everything you do. Companies with a purpose show higher engagement, higher employer retention, and higher profit. For instance, the two brothers that started the company Life is Good, had a burning desire to combat the negativity so prevalent today. They wanted to help people focus on the good, and selling tee shirts became the vehicle they used to do so. Profit is important, but as Simon Sinek says, "Profit isn't a purpose, it's a result. "To have purpose means that the things we do are of real value to others." At my…
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