The importance of trust

- What is trust?…It seems like we know it when we have it,…but it's viewed or defined differently…by just about everyone.…The late Stephen Covey,…author of "The 7 Habits of Highly Effective People,"…said this about trust.…It's the glue of life.…It's the most essential ingredient in communication.…It's the foundational principle…that holds all relationships.…Before we define trust,…let's establish this first.…If you have not built trust with the people you coach,…they have no good reason to follow your advice.…

After all, if there's no trust,…then how do they know if your advice is intended…for their good or to harm them?…What confidence will they have that your advice…will help them reach their goals?…However, if they are confident…that you have their best interest at heart…and if there's confidence that the direction you provide…will give them the guidance they need to succeed,…then they'll be more apt to listen to…and apply your recommendations.…When I ask people to define trust,…I hear words like faith, confidence,…