From the course: Focusing on the Bottom Line as an Employee

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A healthy bottom line company

A healthy bottom line company

From the course: Focusing on the Bottom Line as an Employee

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A healthy bottom line company

- Sometimes it feels like companies are only focused on making a profit. It's not hard to feel this way when you're stuck on the phone trying to reach a customer service department or at home trying to sort out a huge bill. This belief isn't entirely wrong. There's a school of thought that pervades business that companies should only focus on profit and maximize return for their shareholders. If they do this, the argument goes, everyone from employees to society at large benefits. A bankrupt company, after all, doesn't really help anyone. Now, shareholder value is generally created by growing top line revenue and maintaining a healthy bottom line. That healthy bottom line is created when total revenue is more than total expenses. A reasonably healthy profit number is 15%. For example, if your gross revenue's a million dollars, your expenses are at 850,000, you're looking at $150,000 in profit. That's a healthy bottom line. But this shareholder value model has many critics. In order to…

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