From the course: Product Management: Launching Your Product

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The formula for great product storytelling

The formula for great product storytelling

From the course: Product Management: Launching Your Product

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The formula for great product storytelling

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- I'm a strong believer in the old adage tell, don't sell. No one wants to be sold something, but stories make people feel something. They create powerful, emotional connections. Everyone loves a good story. If you want to sell your product to customers or pitch your vision to your team you have to leverage the power of storytelling. Online sock retailer Bombas has done a fantastic job telling their product's story. Their messaging focuses on the key elements to great storytelling, solve an emotional problem, address a specific community, and share through a personal connection. Let's walk through the three steps for creating your product's story and with each step I'll refer to the messaging used by Bombas. The first step is to start with emotion. What's the problem your product solves? Displayed on the Bombas website and throughout their advertising campaigns their story was powerful, socks are the number one most requested clothing item at homeless shelters. While selling socks…

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