In this video, learn how to speak directly to the buying brain.
- Recently I was watching television … when a commercial came on that really drew me in. … It was a daddy and his little girl. … No words were spoken in this commercial, … just a storyline of this little girl's life … and how her daddy was there through the ups and the downs. … It's quite emotional. … Even though I teach how the brain works … and how it gets influenced to make decisions, … I still can't block or resist the power of the instinctive … and the emotional brain and how certain communication inputs … affect and influence it. … There are five key elements that have been proven … to make significant impact on the decision centers. … Your communication must elicit an emotional response, … be visual, creatively compare and contrast, … be experiential, and it must be egocentric. … Accomplishing this can be challenging, … but will pay huge dividends and drive results. … Let's look at each one in more detail. … The first element is emotion. … People experience a wide range of emotions every day, …
- The trust continuum and the trust matrix
- The three-layered brain and five neuro-elements
- Creating connections
- Establishing credibility
- Handling objections