From the course: Using Video to Convey Your Passion and Personality

The facts and trends: Video is a must-have

From the course: Using Video to Convey Your Passion and Personality

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The facts and trends: Video is a must-have

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- Still skeptical of whether or not you need to be good in front of the camera? Here are the facts. Video is no longer a nice to have, it's a must. 64% of consumers purchase after watching branded social videos. Viewers retain 95% of a message when they have watched it in a video compared to 10% when they're reading it in a text, but yet still 80% of entrepreneurs shy away from using content. In this course, I will share with you how you can get ahead of the content game with video. So what's driving the content trend? If video is so important, why are 80% of entrepreneurs shying away from using this as the number one way to reach people and share their message? You see, the truth is there are a few individuals who actually feel comfortable and authentic in front of the camera especially if they're in the world of media. Now if you're not in the world of media, this whole process is foreign. For us to feel motivated to create and produce authentic content that represents ourselves and our brand in an incredible way, we must first understand why the consumers crave video. From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and of course, Facebook Live, it's no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, it was discovered recently that online video is a 600% more effective marketing tool than print and direct mail combined. Human attention spans are less than a goldfish, people, and are getting shorter. Video marketing helps to deliver messages more effectively in a shorter amount of time. 75 million people in the U.S. watch online videos every day. Your video could be one of them, so what's stopping you? Hold on, let me guess. It may be one of the popular excuses I hear pretty much every day. Well I don't like the way I look on camera. I seem fake. I don't want to be judged. It may not work for my brand. What if no one likes it? Oh, it's too expensive to produce video. As much as these reasons hold some form of value, none of these can be used to prevent you from becoming part of the content world because in actual fact, none of them are true. It's all part of your imagination. So with that being said, you have to move past the limitations and see that there are many ways in which you can be part of the content hub by discovering how to uncover your on-camera presence.

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