From the course: The 52 Best Sales Prospecting Tips

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If in doubt, dress smart

If in doubt, dress smart

From the course: The 52 Best Sales Prospecting Tips

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If in doubt, dress smart

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- Let's imagine there are two people who don't know each other going to the same networking event. And for both of them, it's their first time at this particular event and they don't know anyone else there. But the attendees often business owners and C-suite executives, so it's a really valuable evening. They've both prepared their pitches, they've practiced their handshakes and they've got a nice, fresh batch of business cards each to hand out to everyone they meet. Now, what are they going to wear? Is it a formal event or is it a casual one? Assuming there's nothing on the events website or their social channels, they're just going to have to guess depending on what the event is. So if it's for digital marketers, then it's probably casual. And if it's for lawyers, then it's probably formal but we can't be sure. So they both decide. So person one thinks I'd rather wear casual clothes. It's more comfortable, I'll…

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