Learn what the context is, and its importance to the overall story structure. Discover the questions context has to answer, how to answer them, and the kind of main characters you should and should not choose.
- The context is the first … of four main phases of your story. … It answers the following questions. … Where and when does the story take place? … Who is the main character? … And what do they want? … When done well, the context provides a number of benefits … for the tellers and the listeners. … First, let's start with the where and when. … Clearly stating upfront where and when the story took place … satisfies a fundamental curiosity humans have … when trying to understand something that happened. … If you don't answer these two questions early on in a story, … it creates a dissonance for the audience, … an unanswered question that nags at them … until they get the answer. … Another benefit of starting the story … with the where and when … is that it provides instant credibility. … If I start a story by saying … "Last year at an art fair in Cincinnati," … what do you immediately assume about the story? … That it's a true story. … And if my story started "Once upon a time," … you'd know the story is made up. …
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling