From the course: Leading with Stories
Join today to access over 22,700 courses taught by industry experts or purchase this course individually.
The context
- The context is the setting of your story. It answers the questions where and when does the story take place, who's the main character, and what do they want? Now, explaining where and when a story takes place provides instant credibility. It lets the audience know that it's a true story and not just something you made up. The second question is about the main character. Your story will be more effective the more relatable your main character is to your audience. They should be able to see themselves in that person. Stories about Bill Gates or Steve Jobs are nice every once in a while, but most of your stories should be about regular people, just like your audience. And while we're on the subject of your main character, for a lot of people, the closest they've ever come to crafting a real story at work is writing a case study. In case studies, the main character is usually a company. Now, the company did this, and the company did that. But an impersonal corporate entity isn't nearly…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.