What is your business here to do? In this video, learn how to assess your purpose.
- [Instructor] Link number one. … A clearly defined mission … helps you keep focused on your objectives. … If you're the leader of any sort of organization, … there are five questions that you should ask of yourself … if you want your organization to be the best it can be. … The first question is what is our mission? … It's the number one question … because it identifies the objectives and goals … that you and your organization are aiming to fulfill. … The answer to the question is no less … than the primary reason for your organization's existence. … And therefore, it would be the guiding force … and the common bond that holds your organization together. … Given how important your mission statement is, … you should take care to make sure it accurately reflects … the commitment, ability, and hope of the organization. … However, the statement should still be both accurate … and concise enough to fit on a t-shirt. … While consulting at a hospital, … Drucker was tasked with helping administrators …
Note: This audiobook summary was produced by Blinkist. We are pleased to host this content in our library.