Learn about the benefits of video for content marketing.
- [Instructor] Over one-third of all online activity is spent watching a video. And there are plenty of benefits for companies and individuals posting videos, as well as benefits for those watching. Video has the power to tell stories using sight and sound. In just a few seconds, we can portray and take in huge amounts if information. For business, video can give an organization personality and inspire confidence before doing business. Behind the scenes and meet the team videos can give customers an idea of who they might be working with. FAQs can be answered and customer testimonials can be used to offer reassurance.
Video content provides authenticity and builds trust. Video content is also entertaining, engaging and memorable. It connects our hearts, as well as our minds. Including video content in your marketing can increase clicks from e-mails and social media posts through to your website. Video can increase brand awareness and intent to purchase. A growing number of people go on to buy a product after watching video content. And video is great post-purchase. For example, how to videos are a great alternative to heavy instruction manuals.
How can you an your business benefit from video?