From the course: Agile Marketing Foundations
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The backlog
- The word backlog can have a bit of a negative connotation outside of Agile. It can say to some, "Oh, we are way behind." But in Agile Marketing, the backlog is an important and valuable component. Quite simply, the backlog is a list of everything that needs to be done. It's organized by epics and by stories. Let's look at an example of how a backlog works. I have a client in the branded sunglass space and digital pay-per-click works really well for them. They had a new line extension coming out and we needed to make a big splash. So we scheduled a war room and we generated a lot of great ideas. We then organized those ideas into a list. This was the beginning of our backlog. We then worked on what is known as grooming the backlog. So to groom the backlog means that we are prioritizing the order that the backlog is in and developing each line item. Each line item can either be known as an epic or a story. User…
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