From the course: Getting PR Placements
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Be available
- When they come calling, you're going to jump, and you're going to jump high. When a journalist says, "I wannna feature you. I'd like to do this," get them what they need right away. Don't sit on it. Do not wait on it. If you've already pitched them and they ask you for something, sit down, give it to them right away and give them what they need. It's very important. You want to be available. You want to jump very high. When they say, "I need this," you say, "Yes, I can do this." You want exposure, and you want to land a publication, so be available for them.
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