From the course: Writing Emails People Want to Read
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The art of graceful interruption
From the course: Writing Emails People Want to Read
The art of graceful interruption
- You are busy. I am busy. The people reading your emails are busy. And do you know what busy people hate? To be interrupted. They especially don't like to be interrupted for no reason or by someone who's adding to their workload. On the other hand, if you interrupt them with a plate of homemade cookies or with a genuine emergency, then you are a welcome interruption. But what if you don't have any cookies? Be entertaining. Everything is entertainment. I don't care if you're writing a chemistry textbook. Everything is entertainment. That doesn't mean it needs to be light, or funny, or overly emotional. In fact, it's probably better if it's not. But you do need to be engaging. So how do you do that? Well, let's use the power of neuroscience. The brain is motivated to action in two ways. It is motivated towards something it wants and away from what it doesn't want. So if you can use your email to remind them of…
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