Listen to a talk with Bruce Poon Tip, founder of G Adventures, to learn the framing technique he uses with his global team.
- Okay, a big lofty purpose is nice. But what if you're just one piece of a larger puzzle? Enter the art of the frame. Because, you see, the way you frame your job mentally, impacts your performance and your satisfaction. The classic example is the difference between someone who believes they're just laying bricks, versus someone who knows they're building a cathedral. I talked with our client, Bruce Poon Tip.
He's the founder of G Adventures. And G Adventures is the global leader in adventure travel. And they are made up of people all over the world who are dialed into a sense of purpose and who use that purpose to frame their actions every single day. Hi Bruce, it's great to see you again. You know I talk about you guys all the time, the noble purpose poster child. - I never talk about you though, Lisa. - Okay, well that's, now we've established- - Of course I talk about you all the time.
- -the parameters of our relationship. I lift up Bruce and I just do the backstage work. Okay, with that in mind, I've got a few questions for you. - Sure, bring it on. - So, one of the things that we get challenged on is people all over the world, they're an individual performer, you know, you have to strive, you started the company. You had a vision for changing the way travel is done. But what about the individual performer? If they wake up and have to work on an IT project, what kind of frame do they put on that to feel that same sense of passion? - Yeah. I mean, it's very different your leadership evolves over time depending on where your business is at the moment.
But to inspire people, which I call "inspired leadership", which is very different type of leadership when you are, you know, convincing people you may not even have met to do their best work, to get up every day and love the brand. Deliver on an aggressive brand promise. In order to that, you have to inspire people in a certain way and everyone has to feel their part of something greater than themselves. You know, that's an old kind of phrase that people use but, you have to have a collective group of people that are held to a higher purpose.
And when you get that and everyone on the same page, and you get people to all believe in the same set of values. That's when you transcend what you do and everyone feels they're part of something greater than themselves. No matter what they do, they could be in reception, or they could be a Senior VP. Everyone's brought together by a unified purpose and that's what drives outstanding performance. - So, you said earlier that a lot of times, people are afraid to choose happiness. What are they afraid of? - Well, I think that people have glass ceilings.
I mean, there's glass ceilings all around us in our lives, in our worlds in different ways. And we're used to hitting glass ceilings and I think that many of us are brought up because of our experiences or because or where we come from. We're brought up to achieve a certain level of happiness before we feel that we're not deserving or worthy of more. Especially when it comes to work because come from parents who had one job for 40 years, hated it their entire time. So, you feel you have to know the struggle just like your parents. Like you have to have that kind of hard, you equate work with that kind of struggle and lifestyle of, again, that work to live mentality.
But it doesn't have to be like that. We're in a completely different generation and the next generation is motivated by completely different things on why they want to work and who they want to work for and what makes an iconic brand. And I see it all the time, especially on social media, people are just afraid to just be joyous and happy about their work and loving what they do. As if there's supposed to be this culture of work-life balance, as if they're separate entities. But they're all integrated into your mind and into your world.
And to separate them is a big mistake. Integrity is about integration and bringing everything you do together and believing in what you do and loving what you do. "You'll never work a day in your life." That kind of old philosophy. - So, great to see you, Bruce. Can't wait to join you and the team on my next adventure that I'm so excited about. Thanks for the time today. - Can't wait to have you and thanks for having me. - [Lisa] Thanks. What you've probably noticed with Bruce and we see with lots of other people is the people that feel the greatest sense of purpose at work, are the people who draw a direct line between their job and the impact they have on others.
You know, one of the things I love that Bruce said is, "Framing your job in the service of something bigger than yourself is a leading driver of top performance." And we see this in top performers in every industry, in every job function. In sales, in marketing, in IT, manufacturing. The people who are dialed in to that greater sense of purpose, they are always the top performers. So, remember this, happiness is a choice.
And it's your choice. You can choose to frame your job around the impact you and your organization have on the world and you'll be happier and you'll be a better performer.
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