From the course: Finding Your Purpose at Work
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The art of the frame
- Okay, a big lofty purpose is nice. But what if you're just one piece of a larger puzzle? Enter the art of the frame. Because, you see, the way you frame your job mentally, impacts your performance and your satisfaction. The classic example is the difference between someone who believes they're just laying bricks, versus someone who knows they're building a cathedral. I talked with our client, Bruce Poon Tip. He's the founder of G Adventures. And G Adventures is the global leader in adventure travel. And they are made up of people all over the world who are dialed into a sense of purpose and who use that purpose to frame their actions every single day. Hi Bruce, it's great to see you again. You know I talk about you guys all the time, the noble purpose poster child. - I never talk about you though, Lisa. - Okay, well that's, now we've established- - Of course I talk about you all the time. - -the parameters of our relationship. I lift up Bruce and I just do the backstage work. Okay…
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