From the course: Advertising Foundations
Join today to access over 22,700 courses taught by industry experts or purchase this course individually.
The ad cycle
- There have been a lot of useful and well known marketing models over the years, like the four P's of product, place, price and promotion. These help with the positioning of your company and message. And while they're great at strategically positioning your go-to market strategy, they don't usually talk to the specific steps of how to get your message to the right people at the right time for the lowest possible cost. And for the highest possible return. I want to share with you the basic steps that a company needs to follow to get their advertising message to market. First, the word advertising means different things to different people. I'm using it in the context of any communication you have with prospective customers and current customers. The simplest way to think about the process is a series of decisions that you need to make. First, define who's your audience, who are you talking to? For the purpose of creating…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.