From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

Unlock this course with a free trial

Join today to access over 22,600 courses taught by industry experts.

Your thought leadership content map

Your thought leadership content map

From the course: The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

Start my 1-month free trial Buy for my team

Your thought leadership content map

“

- There is no point in walking towards your destination without a content roadmap. If you're going to embark on a journey to build your thought leadership, it needs thought, it needs attention, and it needs planning. Before setting out to change your profile, to position yourself as a thought leader or create thought leadership content, you need to spend some time strategizing. You don't just need to know what you're doing. You also need to know where you're going. Here's a simple thought-leadership roadmap inspired by the five W's often used in journalism and marketing. The first question is why, why do you want to become a thought leader? Remember, whatever you decide should absolutely underpin everything that you do. For reference, you can refer to my earlier exercise, which helps refine your compelling why. The second question is who, who is your target audience? Who are you trying to reach with your expertise,…

Contents