From the course: Creating a Buzz

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Your customers

Your customers

From the course: Creating a Buzz

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Your customers

- After you've had rapid growth and great people, the key to creating buzz is your customers. They're the ones who will not only buy from you, but ultimately, they'll be your brand champions. When a friend or coworker suggests a place to eat or they talk about a new piece of technology or they even recommend a service provider, you become all ears. You trust their opinion and are more likely to try it since they're endorsing it. The key for you is to create champions for your product or service. This is done by caring about your customers and making sure you are serving them. Buzz is generated when the marketplace loves what you do. The first step is to ask your customers what they want. All too often, we forget that our customers are people and they're more than happy to share their experience. By asking them for their feedback, we're getting real data that we can then incorporate into our offering. Since they're the end…

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